Below are some of the aspects we looked at and studied:
'Horror movies are particularly popular amongst males and under 25's. With over a third of a typical horror movie audience aged 18-24, they are a highly effective means of reaching an audience not afraid to go out at night' - Courtesy of Val Morgan Cinema Network
Horror Movie Age Profile
Horror Movie Gender Profile
Here is the link to our Audience Feedback Questionnaire
After we had completed our media product we decided to create an audience feedback questionnaire which gave us feedback on how successful they thought our opening was.
To create my questionnaire I am going to be using a website called; 'Survey Monkey.' this website enables me to create an online questionnaire using a range of different question formats, such as:
- Multiple Choice,
- Matrix of Choices,
- Rating Scale,
- Single Text box,
- Comment Essay Box Etc.
Once the questionnaire is completed I can post it onto our Facebook and wait for people to willingly complete it. 'Survey Monkey' automatically collects the results and sorts them out into tables so i can easily analyse my results.
The Analysis of the questionnaire is as follows:
My results were collected and graphs were produced with an in depth analysis for each question, this is shown below.
Analysis:
All the graphs I have produced were created by copying and pasting the tables of results from survey Monkey, onto excel I then selected the results question by question and using the graph format to turn my results into various graphs to present my results.
After we had completed our media product we decided to create an audience feedback questionnaire which gave us feedback on how successful they thought our opening was.
to create my questionnaire I am going to be using a website called; 'Survey Monkey.' this website enables me to create an online questionnaire using a range of different question formats, such as:
- Multiple Choice,
- Matrix of Choices,
- Rating Scale,
- Single Text box,
- Comment Essay Box etc.
Once the questionnaire is completed I can post it onto my Facebook and wait for people to willingly complete it. 'Survey Monkey' automatically collects the results and sorts them out into tables so i can easily analyse my results.
Below is a link that will show you the audience feedback questionnaire that I created:
Audience feedback questionnaire
My results were collected and graphs were produced with an in depth analysis for each question, this is shown below.
Analysis:
All the graphs I have produced were created by copying and pasting the tables of results from survey Monkey, onto excel I then selected the results question by question and using the graph format to turn my results into various graphs to present my results.
Question 1. Main Task Brief: 'The titles and opening scene of a new fictional film, lasting a maximum of two minutes.' Above was the set brief for our media main task. After watching our opening scene that we have produced, do you feel that we have accomplished our set brief?
(Click To Enlarge)Looking at the results from this question, on the whole everyone seemed to agree that the opening scene that we produced accomplished the brief that was set for our main task.
In conclusion to my analysis of this question, my group are informed that we successfully achieved our main goal to accomplish our set brief.
Question 2. What genre category do you feel our opening scene; which we have produced, fits into best and why?
(Click To Enlarge)You can clearly see from the graph above that there is a 100% consensus across the people who answered this questionnaire, that our opening scene fits into the genre category 'horror' best.
Taking into account that our chosen genre for our media product was indeed a 'horror.' This shows us that our in depth research on common media conventions associated with the horror genre, enabled us to effectively create a successful opening scene which fulfills its purpose.
Question 3. After watching our opening scene do you think we have maintained a steady, professional use of the digital camcorder
(Click To Enlarge)Again you can clearly see from the graph above that there is a 100% consensus across the people who answered this questionnaire, that we maintained a steady, professional use of a digital camcorder.
The film industry is extremely competitive and in order for our media product to compare and compete against other existing media products we needed our opening scene to look as professional as possible. The outcome of this question has informed us that they feel that we have met this level of professionalism, meaning our opening scene is a success.
Question 4. After watching our opening scene, could you please explain what you think would happen in the rest of the film?
This was an open ended question, below are some of the replies that we received:
"The person in bed is dreaming about something that's going to happen to him in the future and the rest of the movie would these events gradually coming true, i think judging by the opening scenes he would die at the end of the movie."
"It looks like someone is being tortured. I guess the person would be trapped and trying to escape captivity. It doesn't look like there will be a happy ending i.e. I don't think the person will survive until the end of the movie."
These replies tell us that our opening scene has mislead our audience. The people who answered our questionnaire believe the main character is a victim, which is how we intended on portraying him in our opening scene. Our success in misleading the audience means that when they realise the truth towards the end of the film a bigger shock factor and impact will be created during the climax, making our film more successful.
Question 5. Do you feel the use of a soundtrack has contributed to creating atmosphere and tension for our opening scene, making it more successful?
(Click To Enlarge)We had always intended on using a soundtrack in our opening scene after the results we received from question 7 in my audience research questionnaire. The results were as follows:
100% of the people who answered my questionnaire chose this answer. Another member from my group had a similar question in their questionnaire and received exactly the same outcome. This informs me and my group that we should definitely use a soundtrack as one of our media conventions in our opening scene, in order to create the right atmosphere and setting for a film, as well as building tension and creating a fear factor for the audience.
Music is a form of media that can influence how an audience feels, playing with their emotions and portraying different messages and feelings. So it was obvious to my group that a soundtrack would definitely contribute to creating atmosphere and tension for our opening scene, making it more successful. This is reflected in the outcome of results shown in the above graph.
Question 6. Would our opening scene that you have just viewed, make a successful opening scene for a professional media product?
The results for this question show us that an audience feel that our media product would be a successful opening scene for a professionally produced media product. In conclusion to this we feel that our hard work has paid of considering we have produced an extremely successful opening scene, worthy of comparing to existing media products in the filming industry.
Question 7. Below, could you rate how successful you think our opening scene is:
For this question I used a 'rating scale' which enabled the people who answered my questionnaire to rate how good or bad they thought our opening scene was. The options from which they could choose are as follows: awful, not very good, average, good, amazing. The results to this question were:
- Awful:0%
- Not Very Good:0%
- Average:0%
- Good:64%
- Amazing:36%
From our previous questionnaire where an audience had to rate how good they thought the opening scene from; 'Dawn Of Dead' was, we received this outcome:
Overall the opening scene from; 'Dawn Of The Deal' scored highly by the people who answered my questionnaire being categorised as a 'good' opening scene.
Our opening scene received exactly the same outcome. Looking at both of the results my group are extremely pleased that our opening scene scored exactly the same rating as a professional existing media product. This informs me and my group that our media product is comparable to others meaning our opening scene that we produced is a success.
Question 8. Could you please give us any feedback explaining; what you didn't like about our opening scene? what you did like about our opening scene? and how we could improve our opening scene?
This was another open ended question, below are some of the replies that we received:
"The acting was really good.. Considering the facilities and equipment you had available to you i was really really impressed. My favourite part was the bloody hand on glass. It actually scared me. I also really liked the moving camera effect in the woods scene because it created a sense of panic."
This comment shows how effective this person found the effects and camera angles we used, I believe from this we can deter we completed what was asked of us and that they enjoyed the piece, they even said themselves in parts they was scared, and this was one of our goals.
"I really liked how visual everything in the opening scene was as it made it very dramatic, one suggestion i would give for improvement would be some of the shouts from he character being in darker surroundings it would maybe give it more tension as an audience would generally have an irrational fear of what they can't see."
This comments shows improvements we can have to suit there needs better, but making the atmosphere more tense we can consider but it was not one of the major aspects of the film, as the film was a premonition of a dream and not meant to seem like reality.
"The only thing i wasn't particularly sure about was when the character falls to the floor and it repeats when he shouts, i think it didn't look quite so professional as the rest of it."
I agree with this persons perspective on our film, there was parts that were repeated and it didn't look the most professional, but because of being in a group we all had to do a shared amount of work, and this reflects in the film as editing skills change throughout of were we all took turns. We are sorry this happened and it might not look brilliantly professional but we all had to have a chance at editing.
The majority of the feedback was extremely positive informing my group that we achieved all of the goals we had set ourselves in order to produce a successful opening scene.
We did however receive some positive criticism, which we took into account, understanding how we could improve our opening scene further if we had the chance to remake it. Some of the criticism we received about our opening scene was:
-The repetitive shots became to repetitive,
-Our locations could have maybe been darker to create more tension for our opening scene.
In respond to this feedback we would change our opening scene by filming different footage to use in our media product, making our opening scene less repetitive. Unfortunately we don't have access to the technology which would allow us to film in darker locations. A solution to this would be to find an effect in the software we used; 'Premiere Elements Pro 7.0' which would make our scenes darker creating more tension for our opening scene.
Conclusion:
Overall after analysing our audience feedback questionnaire my group have come to the conclusion that we achieved all of our set goals and produced a successful opening scene which can be compared and compete against existing media products considering our time and money constraints.
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